BRIGHTNOISE PRODUCTIONS
01 - November 2022
Brightnoise Productions is a minimalist podcast that stems from its roots as a second-year college project, now becoming a self-sufficient brand. As a play on white noise, Brightnoise juxtaposes the need to be heard by wanting to be ignored. The crew produces this environment to improve productivity, relaxation, or a good laugh.
Brightnoise Productions is the parent identity that includes the brand's social media content, while the Brightnoise Podcast is the brand product. The podcast is run under a cast that calls themselves the Brightnoise Crew, who consist of a 19+ cast that indulges in pop culture, dark humor, and meme culture.
BRIGHT CREW CAMPAIGN
Brightnoise Productions’ first social media [Instagram↗] campaign, to introduce the crew outside of a live-streaming platform. [Twitch]
Brightnoise Productions celebrated Valentine’s Day by splitting the crew up between male and female-identifying casts, sharing ‘behind-the-curtain’ thoughts of the dating scene.