FAR MORE
04 — November 2023
In collaboration with Ann Tô, Bianca Villaluz rebranded an existing product line called ‘Lesser Evil’. The pair were tasked to figure out what was wrong with a select brand and to troubleshoot it through marketing and design. Ann and Bianca discovered the glorification of Buddhism and the antagonization of food.
To combat this troubling visual branding, Ann and Bianca decided to use mascots that people could connect with to spread mindfulness and self-care the right way.
With a few simple, high-quality ingredients, a consumer can get ‘Far More’ out of a snack that cares.
Presentation Deck
Popcorn Bag Mock-Ups
This a three-series of mock-ups that combine my illustrations and Ann Tô’s mock-up compositions.
FAR MORE: RUTH
Ruth highlights the value of ‘self-care’ for the brand, destressing her days by performing skincare and rating snack cravings to her 42 followers.
(Alternative to Lesser Evil’s, HENRY)
FAR MORE: JULIE
Julie takes the spotlight in recognizing people who have dietary restrictions in the world of snacking, blending spice with ingredients that reduce her eczema.
(Alternative to Lesser Evil’s, POLLY)
FAR MORE: MARVIN
The main face of Far More’s popcorn, Marvin reclaims the fond memories of snack nights with his mother so that he can always find peace in the food that he eats.
(Alternative to Lesser Evil’s, HOMER)
FAR MORE: JOEY
Joey represents the lack of boundaries that snacking has on any demographic, exploring his sense of taste the most to satisfy his mission of broadening his palette as he gets older.
(Alternative to Lesser Evil’s, Stella)
